Dalhousie Castle

Brand identity, content creation, and website for historic luxury castle on the outskirts of Edinburgh. As Scotland’s oldest inhabited castle, Dalhousie has been hosting royalty, celebrated poets, and distinguished guests since the 13th century.

The Challenge

The goal of the project was to differentiate Dalhousie Castle from its local competitors, while also increasing awareness among a new international market of high-end clientele. A key part of this involved building a stronger social presence to drive engagement and improving the online journey to enhance bookings.

Repositioning & Identity

Capturing a sense of place and history was essential in crafting the new identity for Dalhousie Castle. The brand emphasises the castle’s timeless tradition of warm hospitality, aiming to provide customers with an authentic castle experience.

Inspiration for the logotype and supporting monogram was drawn from architectural details within the castle, along with nods to the original Ramsay family crest. These elements were crafted to reflect the castles history, while still appealing to a modern audience.

Content Creation & Website

A new suite of photography was commissioned to highlight the castle’s unique atmosphere and support the relaunch of its website, social channels, and digital marketing.

The website aimed to create an intuitive and immersive experience, balancing modern aesthetics with a practical user journey.